Fun88 Native APP Deposit analysis

Data source

Hydra : Deposit data
Umeng : Event data
Data Range : 2019-02-01 ~ 2019-02-13

Native app deposit method

Local Bank is the most popular deposit method. However we can discover it also has most change, sometimes the deposit amout will decrease and close to ZPay.

Payment_Risk’s payment behavior

Loyal Group seems like use ZPay and VIP Group seems like use Local Bank.
Local Bank is the most quiekly and has less deposit amount limit, that’s why VIP user prefer use this deposit method.
Interesting thing is now in China users prefer use online pay, hence the new user will use ZPay as first payment. On top of that, we can see Loyal1’s ZPay amount is the highest means native app users prefer use online pay then others.

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Search:

	Payment_Risk	Payment_Method	Deposit_Amount
1	Loyal1	ZPay	5631025.24
2	Loyal2	ZPay	1324014.65
3	New/Not Qualify 1	ZPay	252391.11
4	New/Not Qualify 2	Local Bank	1070110.4
5	New/Not Qualify 3	Local Bank	2447730.74
6	VIP	Local Bank	5164077.52
7	VIPTrial	Local Bank	1460023.94
8	VVIP	Local Bank	4283741.88

Showing 1 to 8 of 8 entries

Visualize payment behavior

New/Not Qualify users as mentioned that new user from native app prefer use Zpay, but when deposit amount increase, they will change to Local Bank.(select: ‘New/Not Qualify 1’ and ‘New/Not Qualify 2’)
From VIP group we can see the phenomenon more clear, when user become VVIP then most of them use Local Bank.(select: ‘VIP’ and ‘VVIP’)

Native app deposit user journey

From the Umeng tracking event data, we can see the user path before they deposit.

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Search:

	new_event_value_name	count	level
1	[Login,+Home,+Bank,+BankDeposit]	2320	1
2	[QuickLogin,+Home,+Bank,+BankDeposit]	1745	2
3	[Welcome,+login,+login,+Home,+Bank,+BankDeposit]	1217	3
4	[Welcome,+QuickLogin,+QuickLogin,+Home,+Bank,+BankDeposit]	1180	4
5	[Welcome,+login,+login,+Home,+Bank,+BankDeposit,+BankDeposit]	608	5
6	[Welcome,+QuickLogin,+QuickLogin,+Home,+Bank,+BankDeposit,+BankDeposit]	466	6
7	[QuickLogin,+Home,+LaunchGame,+BankDeposit]	406	7
8	[Welcome,+QuickLogin,+QuickLogin,+Home,+WebGame,+BankDeposit]	389	8
9	[Login,+Home,+Account,+Bank,+BankDeposit]	384	9
10	[login,+login,+Home,+Bank,+BankDeposit,+BankDeposit]	364	10

Showing 1 to 10 of 8,105 entries

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Chose Top5 deposit paths, we can find now most of users use native app to deposit only. (Because the paths don’t include ‘Game’)

If we filter the paths include ‘Game’, we can discover if users use QuickLogin to native app, it seems more and more users to deposit. (select: ‘[QuickLogin,+Home,+LaunchGame,+BankDeposit]’ and ‘[Login,+Home,+LaunchGame,+BankDeposit]’)